Artificial Intelligence typically sounds like science fiction. Now it’s in your pocket, in your office, and even in your fridge (yes, some fridges are smarter than me before morning coffee). Yet, for all its hype, one question keeps floating around: How does AI actually do stuff?

That’s the heartbeat of this series. Not “What is AI?” in the textbook sense, or “Why is AI important?”. This article aims to address the everyday curiosity that arises when Netflix recommends the perfect show, or when a chatbot answers your question faster than a customer care representative: How does this AI thing work?

Why you should wonder Why?

Just because AI is everywhere. It decides what you watch, what you read, and sometimes even what you buy. It helps doctors spot diseases, powers fraud detection in banks, and makes social media strangely addictive.

But the gap between what AI does and how we understand it is massive. For many, AI still feels like magic. A black box. A “robot brain” making spooky-smart decisions. That’s a problem, because if AI is shaping our world, shouldn’t we at least know the basics of how it works?

This series is our way of answering that. We’ll make use of clear, approachable explanations that connect the dots between complex technology and everyday experience.

What to Expect From “How Does AI Do Stuff?”

Our “How Does AI Do Stuff” series will be a guided tour. Each blog post takes one AI talent and unpacks it in simple terms. We’ll start with the questions you already ask (sometimes out loud, sometimes in your head):

• How does AI recognize faces?
• How does AI write like a human?
• How does AI translate languages?
• How does AI predict what I’ll buy next?
• How does AI generate images?

This blog series is for everyone, even just someone trying to figure out why Instagram knows your taste in shoes so well, on second thought, especially that someone.

Why DO2 Is Doing This

At Digital Oxygen (DO2), we live and breathe tech, but we also believe tech should be understandable. Demystifying AI is a way to bridge the gap between newer technology and the people who use it.

We train and explain because understanding is the first step to innovation. If AI feels like magic, people will fear it or misuse it. If AI feels like a tool, people can wield it.

When you understand how AI does stuff, you stop being a passive user and start being an active participant. And that’s the wonderland we plan to take people to.

So, why are we asking “How Does AI Do Stuff?”

Because the world is already being rewritten by AI, and we think you deserve to know how that works.

Over the coming weeks, we’ll break down the mysteries of AI one blog at a time. By the end, you’ll see less magic, and maybe even a few opportunities you hadn’t noticed before.

Follow this series, stay curious, and let’s turn the question mark around AI into an exclamation point.